I Help Serious Entrepreneurs Turn Expertise Into Strategy

So you can stop planning and start building.

I spent twenty years in the music industry doing what I do best: building things. Brands, merchandise lines, labels, publishing companies, management divisions, marketing strategies, artist careers.

I worked with some of the biggest names in the business and helped launch campaigns that reached millions of people.

From the outside, it looked like success. And in many ways, it was. I was good at my job. I had the degrees (JD, BBA), the experience, the track record - and I worked with celebrities, which in and of itself has a successful ring to it.

But I was also exhausted. Burned out from years of overworking myself to prove I deserved to be in the room. I was tired of tying my income and my energy to someone else's output, and I became increasingly aware that I was building everyone's dreams except my own.

Then life did what life does. It truly forced me to stop.

And in that stillness, I asked myself a question I'd been avoiding for years: Am I happy?

The answer was no. And once I admitted that, I couldn't go back.

So I didn't. I sold everything, left my career and spent the next year healing. Not vacationing. Healing. I trained in boxing, kung fu, tai chi and Qi Gong in Morocco and Japan. Muay Thai in Thailand and yoga in Bali. I became a Yoga Teacher and a Reiki Master. I studied sound healing and sat with friends, teachers, healers, priests and monks who helped me remember who I was underneath all the doing.

I wasn't on a journey to find a new career, I was simply looking for myself.

And somewhere during that process, a realization struck me. I had spent two decades building the exact skills I needed to create something of my own. I just hadn't given myself permission to use them.

So I started building businesses rooted in everything I'd learned and everything I'd become. A transformation education company and an apparel brand with my sister (both launching in 2026). I started writing again too - essays about life, travel, spirituality, survival - working through my own story while building toward a book.

And as I did, people started asking how: How did you make the shift? How did you figure out what to build? How do you actually start?

Now I help them answer those questions for themselves.

Brand Builder.

Business Owner.

Recovering Workaholic.

Business & Education

  • 20+ Years in Music & Entertainment

  • JD, Cum Laude (Top 10%) | California State Bar

  • BBA, Magna Cum Laude

  • Published, Loyola Entertainment Law Review

The Work

  • Artists whose songs you've definitely heard

  • Campaigns with 620M+ streams

  • Multi-platinum launches

  • Global tours, merch lines, brand partnerships

Additional Training

  • Certified Yoga Teacher (250+ hours)

  • Reiki Practioner

  • Sound Healing Practitioner

  • Boxing, Kung Fu, Tai Chi, Qi Gong, Muay Thai

Ready to Build Something That’s Yours?

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